ForecastLabs is one of those projects that reminded me why I love doing creative work.
Eight years after working together at Nearpod, Jared reached out to me with a simple idea: help bring ForecastLabs to life through video. It honestly felt like we had never stopped collaborating. The same creative chemistry was still there, but this time we had a whole new set of tools to explore.
What started as simple product animations gradually evolved into something much bigger. We combined our strengths in cinematic storytelling, branding, motion design, and visual direction to elevate the work beyond traditional product communication, shaping visual concepts that not only explained what ForecastLabs does, but also expressed what it stands for.
Throughout this project I worked on creative direction, branding exploration, motion graphics, AI image and video generation, storyboarding, editing, and visual development. Every new piece pushed us a little further than the last one.
This project reminded me that the best work usually happens when you're surrounded by curious people who aren't afraid to experiment, learn, and rethink what's possible.
