mCherry is the artistic alias of Agustín Alonso, a Latin DJ based in Montreal who blends Latin club, pop and ballroom energy. His request was to refine his visual identity and create a clear, adaptable brand universe.
 

We started with Asian and vaporwave inspirations — a neotokyo, queer, urban aesthetic — and transformed those references into a logo system with both wordmark and icon. From there, we built a full visual identity applied in presskit, social media assets, and performance materials, shaping a brand that feels bold, vibrant and true to his sound.